Experiential — NYC — 2025/2026
Experiential
Over a year, I collaborated as a visualization artist with DE-YAN, the world-renowned NYC experiential design studio, to conceptualize a series of highly immersive, brand-driven spatial environments. This collection explores the intersection of physical architecture and digital interactivity, translating abstract concepts into tangible, monumental spaces. The visual narratives range from subverting scale with surreal, glowing spheres set among classical columns for Coach, to designing tactile, modular retail ecosystems for Google using natural bamboo and vibrant brand integration. Other explorations delve into retro-futuristic community hubs defined by bold, continuous tile matrices, as well as vast, shadowy halls where heavy architectural pillars contrast with ethereal, suspended dot-matrix orbs. Ultimately, these renders represent a rigorous study of dynamic lighting, striking material contrasts, and unconventional spatial composition, demonstrating how experiential architecture can profoundly impact the senses and bridge the physical and digital worlds.
